How to set up google analytics

Setting up Google Analytics gives you an essential insight into understanding: who visits your website, how do they find your website, their behaviour, what they are interested in. Over 56% of all websites use Google Analytics and for a good reason. Let’s jump right in to get your started with your own account on this amazing platform.

Website analytics displayed on a laptop

Setting up Google Tag Manager (optional step but recommended)

Although Google Analytics can run without GTM, it is the latter that gives you the ability to add and update your own tags for conversion tracking, remarketing and more. First, go to the Google Tag Manager Dashboard to create an account. Once you press create you’ll receive two code snippets, which you will have to copy and paste into the appropriate locations in your website – the first in the the second in the tag. If you are using WordPress or other CMS, you can use a plugin, such as Insert Headers and Footers that helps you add these.


Setting up a Google Analytics account

Create a GA account, then go to “Start Measuring”. Enter your account and website name, as well as the website’s URL. Don’t skip on selecting your website’s industry category and the time zone. Accept the Terms and Services to get your Tracking ID and your tracking code.


Insert the code in your website

If you have completed the first step you can go ahead and do the same with the Google Analytics code. Simply place it in your websites head tag to start collecting your website’s data.


Verify that everything is working

The easiest way to do this is by visiting your website and looking at the “Real-Time Reports” section in Google Analytics. This view is designed to tell you how your website is being used in real-time. In a minute or two, you should see that someone is viewing the website.


Congratulations! You have successfully installed Google Analytics.